Step 5: Define how you are going to measure the success of the workshop.

What is it?

Quantitative and qualitative indicators used to measure the success of the workshop in achieving its outcomes.

Why do I need it?

Metrics enable the assessment of the workshop’s effectiveness, offering insights for improvement and demonstrating value to stakeholders.

Example

For an Innovation Workshop, possible metrics might be: The number of ideas generated, the percentage of ideas selected for feasibility testing, participant engagement levels, and the post-workshop idea implementation rate.

Let’s get curious about the metrics 👇

Main questions

• Measurement timing and frequency: How often and at what stages should we measure the workshop’s success?
• Desired metrics: What specific aspects of the workshop should be measured?
• Success determination: Who defines what success looks like for this workshop?

Key Considerations

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Types of metrics

Identify which metrics are relevant based on the workshop’s objectives and outcomes (behaviour changes, cost-efficiency, completion rates, participant satisfaction, etc.).

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Stakeholder alignment

Ensure that all stakeholders agree on what constitutes success, reflecting their diverse interests and roles.

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Measurement methods

Choose appropriate tools and methods for each metric (surveys, feedback forms, performance assessments, etc.).

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Timing of measurements

Plan for pre-workshop, during-workshop, and post-workshop evaluations to track progress and impact over time.

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Start simple

• Begin with essential metrics before adding more complex ones.
• Seek feedback and alignment.
• What has been measured before in a similar workshop? </aside>

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Agility in measurement

Adapt measurement strategies as needed based on workshop dynamics and initial findings.

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Some how to’s: