Our purpose

We want our community purpose to capture our essence today, be bold and courageous, and inspire future generations of practitioners to go beyond into uncharted territory.

That’s why our purpose has a core + two ripples.

The core (What we’ll always be 💛)

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At our core, we are a free global community of practice for L&D practitioners.

By L&D, for L&D. No price tags. We build our own ever-evolving learning ecosystem to hone our craft and become the best versions of ourselves.

This is our bread and butter, and we’ll remain true to this identity forever.

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Ripples into the industry

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But we don’t stop here.

We want our collective impact to spill beyond our community walls, into the L&D industry. Driven by our values, we debate and challenge the industry status quo, research, set new practice standards, and intentionally share access to our ecosystem, artefacts, and lessons learned with the entire L&D industry.

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Ripples into the world

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The bravest of us will venture even further.

Visionary Shakers will use their curiosity and ambition to act locally, regionally, and globally and help build a better world through education, in collaboration with other communities, NGOs, and organizations.

These satellite projects will be our small way to create ripples of change and impact in the world.

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Our values

We believe a strong community is built on shared values.

We want our community values to be simple and straightforward, so that each Shaker can find themselves in them, one way or another. You are encouraged to make these your own and decide what each one of them means to you personally and what excites you about them.

Here’s what we stand for and practice every day:

🔗 Connection — it's about depth, not noise We show up with intention and authenticity, bringing diverse people, ideas, and resources together, choosing genuine, meaningful conversations over surface-level exchanges.

💪 Courage — it's a lab, not a stage We bravely experiment, take visible risks, and step into new roles. We create space for experimentation and growth, even when success is not guaranteed.

💛 Care — it's a behaviour, not a feeling We engage with intention, listen with respect, and give our time, resources, and feedback generously. We support one another's growth through trust, inclusion and encouragement.