Step 3: Get to know who you are designing this workshop for.

What is it?

The group of people who will participate in the workshop, including their roles, experience levels, backgrounds and motivations.

Why do I need it?

Understanding the attendees allows for the customization of content, activities, and discussions to their needs and levels of expertise, maximizing engagement and effectiveness

Example

For an Innovation Workshop, you might consider the following participants:
Members from product development, marketing, and customer insights teams. They all have experience with ideation. They have been working long hours for the last weeks.Involving a cross-functional team ensures a diversity of perspectives, enhancing creativity and feasibility of the ideas generated.

Let’s get curious about the participants 👇

Main questions

• Who are they? Identify the demographics, roles, and backgrounds of the attendees.
• Why are they there? Understand the reasons attendees are part of the workshop—what drives their participation?
• Knowledge Gaps: What do they already know, and where are the gaps?
• Struggles: What challenges do they face that the workshop could help address?
• Motivations: What are their personal or professional motivations for attending?

Key Considerations

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Alignment with purpose

Are attendees motivated by the workshop’s purpose, or are there other reasons for their attendance?

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Expectations

Clarify what each attendee expects to gain from the workshop.

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Knowledge level

Assess their current understanding of the topic to tailor content appropriately.

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Digital fluency

Determine the digital skills of attendees to ensure the workshop’s technology level is appropriate.

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Group size and dynamics

Consider the number of attendees and whether smaller groups might be more effective for certain activities.

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Some how to’s: